The Meatrix | |
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Promotional poster for The Meatrix |
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Directed by | Louis Fox |
Produced by | Free Range Graphics GRACE |
Written by | Louis Fox Jonah Sachs |
Starring | Louis Fox |
Music by | Louis Fox |
Studio | Free Range Graphics |
Release date(s) | November 3, 2003 |
Running time | 4 minutes |
Country | United States |
Language | English |
The Meatrix is a short flash animation critical of factory farming and industrial agricultural practices.[1] It has been translated into over 30 languages and watched by more than 15 million people.[2] It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE, and two sequels were released in 2006,[3] titled The Meatrix II: Revolting, and The Meatrix II ½.
Contents |
In a dark satire of The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity.[4][5] The animated short aims to encourage consumers to purchase organic food products and free-range meats. [6][7][8]
The Meatrix has won a number of awards,[9][10] including a 2005 Webby and the Annecy 2004 Netsurfers Award for Short Films. Free Range Studios claims that over 15 million people have viewed The Meatrix,[11][12] and it has been translated, either dubbed or subtitled, into a total of 39 languages besides English.[13] The Meatrix and its two sequels can be found as bonus material on the DVD for Fast Food Nation.